WHAT IS FMCG?

August 10, 2020

With 60 years of combined experience in the Food & Drink Industry, the Blakeney Point team know a thing or two about FMCG. After seeing a lot of questions coming from people wanting to get into the FMCG industry, we came up with a brief synopsis of what it actually is and why it’s a prime industry to work in.

Fast Moving Consumer Goods companies are identified by their ability to give the consumer the products that are highly demanded, while also developing a relationship with them that involves trust and loyalty.

The FMCG industry covers the household items that you buy when shopping in the supermarket or a pharmacy. ‘Fast-moving’ implies that the items are quick to leave the shelves and also tend to be high in volume but low in cost items.

The products are essential items that we use day in and day out. This multi-million dollar sector holds some of the most famous brand names that we come across every single day.

Household products such as those used in cleaning and laundry, over the counter medicines, food items and personal care goods make up the majority of the FMCG industry. However, products such as plastic goods, stationery, pharmaceuticals and consumer electronics are also placed in fast-moving consumer goods.

Why work in FMCG

1. The FMCG industry is dynamic and diverse, which makes it welcoming for graduates from any degree background. It doesn’t matter what degree you studied, as there are so many different opportunities available in the industry.

2. Innovation is a consistent process in the FMCG industry. They continually need to come up with new packaging ideas, marketing, advertising and communications aimed at the consumers. This makes it the perfect industry for someone looking to work in a fast-paced and innovative work environment.

3. The FMCG industry helps create in-demand consumer products at a low cost that are readily available. This means that the types of products in this industry are surrounding consumers every single day. Everyone is a consumer, so it gives you something to identify with.

4. The companies involved in the FMCG industry are some of the biggest brand names known around the world. At Blakeney, we work with the top brands in the industry and work closely on both the client and candidate side of interactions.

If you are thinking about taking the leap into FMCG, make sure to follow us on our LinkedIn where we post new job postings daily!